The 2019 FIBA World Cup is over, and the United States did not medal. It was a disappointing showing for Kemba Walker, Marcus Smart, and Jayson Tatum, who led the U.S. national team in a year in which several stars did not want to participate.
Instead it looks as though players like Stephen Curry and Draymond Green will play next year in the 2020 Olympics in Japan. Meanwhile, what can FIBA do to entice stars to play in their tournament?
There are lots of issues with how the World Cup works, including the wonky qualifying windows and the fact that the Olympics come in short succession. That’s not to say that folks back in the States don’t want the World Cup to be a big deal — USA basketball head Jerry Colangelo has said that he wants the FIBA contest to be a premier event.
But some, like Utah Jazz and French national team big man Rudy Gobert, don’t ever see that happening. Speaking to the New York Times’ Marc Stein, Gobert said that he doesn’t believe players will join in on the FIBA games thanks to how the modern NBA works.
“I wish all the best players would come, but it’s never going to happen,” Gobert said of the modern N.B.A. player’s approach in the Load Management Era. “They think about themselves more than anything — and it’s understandable. It’s a business. We all have families to take care of.”
Although FIBA has been around since 1932, it’s not a part of American culture yet and thus the Olympics seem to be what both players and fans care about in comparison. That the U.S. men’s team didn’t come away with the gold doesn’t even seem to be that big of a deal, culturally.
Gobert has the right idea in terms of the reality of the situation. Until respective national team organizations can entice their own players to join in, it’s not clear what the World Cup will mean for basketball fans in North America moving forward. As such, we are unlikely to see a star-studded World Cup Team USA in the near future.